Campaign Calendar Metrics

Metrics are available on the Campaign Calendar (against each campaign).

Note that once a Campaign has completed the metric capture will continue for another two days to ensure all audience exclusions are captured.

Campaign Calendar

The following metrics are available on the campaign calendar, and are representative of all data within a Campaign:

• Audience: Employs a sum metric calculation to display the total count of all audience members for a particular Campaign, minus any exclusions.
• Exclusions: Employs a sum metric calculation to display the total count of audience members who have been excluded from a Campaign.
• Events: Employs a sum metric calculation to display the total number of events captured against the Campaign.

• Campaign Calendar
• Using Campaign Calendar
• Campaign Calendar Metrics